Pricing

Transparent pricing,
no agency surprises

70%

lower cost than a traditional agency

24-72h

delivery vs 4-8 weeks with an agency

INR 0

retainer - pay only for what you run

Every pay-as-you-go study is quoted as a platform fee + interview analysis + field credits when InquiSight recruits participants. The pricing model is designed for India-first qualitative work where setup, AI moderation, and decision-ready synthesis stay inside one platform workflow. Teams running continuous research can choose annual platform plans from INR 4,00,000 for up to 15 studies or INR 12,00,000 for unlimited studies, with interview analysis and recruitment billed separately.

Platform Fee

Covers everything that makes the study run - study setup, guide and screener generation or refinement, stimulus-flow configuration, the live dashboard, the final insight report, and your searchable intelligence layer.

Fixed per study

Interview Analysis

Covers AI moderation of each interview, audio and video capture, transcription, per-response insight extraction, recovery workflows, and real-time synthesis into your dashboard. You only pay for the interviews you actually run.

Per interview

Field Credits

Covers participant recruitment when InquiSight sources respondents on your behalf. Rates vary by audience difficulty - standard, specialised, or premium cohorts.

INR 0 if you bring your own panel

Every study is scoped and quoted individually - no checkout, no fixed list price. Most studies cost a fraction of what a traditional agency charges and land in your inbox in 24-72 hours, not 6 weeks. Book a scoping call ->

Starter

For teams building a research practice

Run research before every major decision without commissioning a new vendor each time.

INR 4,00,000

/ year · platform fee only

Studies includedUp to 15 / year

Effective platform fee~INR 26,700 / study

Interview analysisBilled per interview

Field creditsBilled per participant

Best for: D2C brands, product teams, and early-stage research ops running monthly or bi-monthly studies.

Best value

Unlimited

For teams where research drives every decision

Make consumer intelligence a permanent capability, not a project-by-project spend.

INR 12,00,000

/ year · platform fee only

Studies includedUnlimited

Effective platform feeINR 0 per study

Interview analysisBilled per interview

Field creditsBilled per participant

Best for: Consulting firms, VCs, and enterprise teams running continuous diligence and brand tracking across multiple categories.

Subscriptions replace platform fees only. Interview analysis and field credits are billed at the same per-study rates. Get in touch for a custom subscription quote.

Study calculator

Estimate what an IDI study might cost
with an agency vs InquiSight

Built for consumer and FMCG teams in India comparing end-to-end IDI studies. Configure the study, stress-test the economics, and see how a faster workflow changes the spend.

Study builder

Configure your consumer IDI study

Indicative estimate for India-focused qualitative work. This model is strongest for clear, decision-led briefs such as pricing, packaging, message, concept, and post-purchase interviews.

Completed interviews12 Move from a lightweight 6-IDI sprint to a deeper 30-interview study. Interview length Supports rapid sprints as well as the 45 to 60 minute depth you run today. Recruitment Field credits drop to zero when your team already has respondent access. Audience difficulty Harder recruiting increases both recruitment costs and timeline pressure. Markets covered Useful for FMCG work spanning metros, regional clusters, or broader India coverage. Languages Multilingual execution adds translation, operations, and synthesis complexity.

Study profile

12 x 45-minute IDIs with recent buyers, recruited by InquiSight, in 1 city and 1 language.

Live estimate

See both cost structures side by side

The goal is not to guess a procurement quote to the rupee. It is to make the economics of a traditional agency workflow visible before you even book the scoping call.

InquiSight

INR 1,55,600

Estimated pay-as-you-go cost for the configured study.

Platform feeINR 62,000

Interview analysisINR 60,000

Field creditsINR 33,600

Typical delivery

3-4 days

Running 15+ studies a year? The Starter annual plan can pull the platform component down to about INR 26,700 per study before interview analysis and fieldwork.

Traditional agency

INR 4,85,000

Indicative custom qual workflow cost in India for a comparable study.

Study design + PMINR 1,80,000

Moderation + synthesisINR 2,27,000

Recruitment + logisticsINR 78,000

Typical delivery

4-5 weeks

This benchmark assumes custom scoping, recruiting, moderation, analysis, and reporting. Enterprise or global agencies can quote materially above this range.

INR 3,29,400 estimated savings on this study

68% lower cost vs a traditional workflow

23 days faster path to decision-ready evidence

Indicative estimate for India-focused consumer IDI studies. Traditional agency cost reflects an end-to-end custom workflow rather than a panel-only vendor. Final pricing depends on respondent fit, incidence, field speed, and reporting scope.

Get an exact quote within 24 hours

Included in every study

Everything you need,
nothing held back

✓ AI-generated discussion guide using Laddering & 5 Whys frameworks

✓ Real-time thematic analysis with live dashboard during fieldwork

✓ Adaptive AI moderation with contextual probing on every response

✓ Video-backed evidence linked to every theme with exact timestamps

✓ Full transcription and video recording of every interview

✓ Searchable intelligence — ask any question, get instant answers from your data

✓ Support for 30+ languages with multilingual interview capability

✓ Delivered in 24–72 hours — not 3–6 weeks like a traditional agency

For early-stage brands Special pricing for startups — we grow with you Chat on pricing →

Ready to start

Tell us what you're trying to understand

We'll scope the study and give you an exact quote within 24 hours.

Book a scoping call

Transparent pricing,no agency surprises