About InquiSight

Founder-led research infrastructure for teams that cannot wait weeks for answers.

InquiSight was built around a simple belief: decision-grade consumer research should not require enterprise budgets, agency complexity, or a six-week wait. The company is built for India-focused studies and takes teams from research objective to study setup, AI-moderated interviews, and decision-ready synthesis in 24-72 hours for many studies.

Why we built it

Research should not disappear once the deck is delivered.

Many teams still face the same structural tradeoff when they need qualitative insight: move fast and rely on gut feel, or commission a traditional agency process that can take three to six weeks and still end with a static deck. That delay changes the quality of the decision itself. Campaigns launch, product calls get made, and the moment to learn from consumers passes.

InquiSight exists to remove that tradeoff. The platform is designed to compress setup, moderation, synthesis, and reporting into one workflow so teams can move from question to evidence faster. Teams can generate and refine discussion guides, screeners, questions, sections, and stimulus flows from the brief itself, then move into AI-moderated interviews without the usual handoff chain. Instead of a black-box report, clients receive consolidated analysis, participant-level evidence, and video-linked insight trails that can be audited and revisited after delivery.

We built InquiSight to remove a familiar tradeoff: moving fast without losing depth. The thinking behind the product comes from firsthand exposure to the limits of traditional research agency workflows in consulting environments, combined with a strong technology foundation shaped by earlier work at SAP Labs. Our goal is straightforward: help brands, operators, consultants, and investors make better decisions with faster qualitative signal, without sacrificing depth or traceability.

24-72 hours Typical turnaround for many studies once the brief and audience are locked.
30+ languages Supports multilingual interviewing for India-focused research programs.
Video-backed evidence Insights stay linked to exact interview moments for auditability.
Setup to synthesis Study design, AI moderation, and consolidated analysis stay inside one workflow.
What the company does

Built for faster, more usable qualitative insight.

How studies run

InquiSight helps teams define the question, generate or refine the study setup, recruit participants when needed, and run AI-moderated video interviews without a traditional agency handoff chain.

  • Scoping plus guide, screener, and stimulus-flow setup
  • AI-moderated interviews with adaptive probing
  • Recruitment support or client-supplied panels

Who it serves

The platform is designed for teams that need decision-ready consumer signal quickly, including brand, product, diligence, and strategy use cases.

  • Brand managers and CMI leads
  • D2C and FMCG operators
  • Consulting firms and investors

What clients receive

Outputs are designed to stay useful after the initial report. Clients receive structured synthesis for decisions plus the evidence trail behind it.

  • Executive summaries, strategic findings, and question-by-question synthesis
  • Participant-level evidence with video timestamps
  • Respondent explorer, cohort comparison, and a searchable intelligence layer

Why we built it this way

The product direction comes from two angles: firsthand exposure to slow, agency-led research processes in consulting environments, and the technical grounding needed to build a faster software-led alternative.

  • Commercial pain observed in consulting workflows
  • Deep-tech comfort from an enterprise software background
  • Founder-led translation of research pain into product design

Bring the actual decision, not just a generic brief.

If you already know the market question you need answered, the fastest next step is a scoping conversation. InquiSight can usually tell you whether the right move is a fast study, a deeper sprint, or no study at all.