InquiSightINQUISIGHT

AI-enabled transcription and translation for market research, within the hour.

Upload interviews, focus groups and field recordings in any language. Timecoded, speaker-labelled transcripts come back in the original and in English, side by side.

10/ min
transcription and translation
< 1 hr
upload to transcript
90+
languages, detected per file
Meena · Hair oil switching, Kanpur
42:08 · 2 speakers
Hindi + English → English
Original
04:12Nikhil: आप अभी कौन सा hair oil use करती हैं, और कब से?
04:18Meena: दो साल से Keshva। पहले घर का नारियल तेल लगाती थी, but hair fall बढ़ गया तो doctor ने बोला कुछ change करो।
English
04:12Nikhil: Which hair oil do you use now, and since when?
04:18Meena: Keshva, for two years. Before that I used coconut oil from home, but the hair fall got worse and the doctor said to change something.
Evidence for Q4 · Switching triggers
Transcript ready · 41 min after upload

No setup. Upload, see the minutes, come back.

01
Upload

Drop the files in

Audio, video, existing transcripts or notes, up to 100 at a time. No trimming, no conversion.

02
Confirm

See the minutes first

The exact count is shown before you spend one. Nothing runs until you confirm.

Exact minutes shown
03
AI-Transcriber

AI-Transcriber returns

Original and English, timecoded and speaker-labelled. Read, edit, download as Word or PDF.

Within the hour
04
AI-Analyst

AI-Analyst writes

On the AI-Analyst rate, findings appear with the clip behind each quote.

Optional

Two specialists. Your team stays in charge.

Consumer research transcription and translation, with every line inspectable, editable and traceable to the second in the recording.

Every plan

AI-Transcriber

Listens in 90+ languages, including mixed Hindi and English the way people speak in the field.

  • Timecode on every turn, one click to the audio
  • Names and brands stay the way they were said
  • Fix a name or a passage once, every download follows
DownloadWordPDF
LanguageOriginalEnglishBoth
Optional, on the AI-Analyst rate

AI-Analyst

Reads every interview and writes question, section and executive findings. Each quote carries the clip it came from.

  • Findings by question, section and executive summary
  • Every quote plays from the moment it was said
  • Ask a question of the whole set, get an answer with evidence
Q4 · Switching triggers
Hair fall is the trigger; the doctor is the permission.
Meena, 04:18 · "the hair fall got worse and the doctor said to change something"

Built for market research and consumer research, not for meetings.

Market research transcription is a different job from meeting notes. Respondents talk over each other, switch from Hindi to English mid-sentence, name brands the way they say them, and the moment that matters is often a hesitation rather than a sentence. The AI-Transcriber is tuned for that: every turn is timecoded, every speaker is labelled, and the original wording is kept beside the English translation so a researcher can always go back to what was actually said.

Agencies use it to turn a wave of fieldwork into transcripts the same day. In-house consumer insight teams use it to translate interviews they have already run, and to get a first analysis without briefing a vendor.

In-depth interviewsOne-to-one, 30 to 90 minutes, any language
Focus groupsUp to 32 speakers labelled, cross-talk handled
Ethnographies and home visitsLong, noisy recordings, mixed languages
Shop-alongs and interceptsShort clips, batch upload up to 100 files
Existing transcriptsTranslate and analyse what you already have
Video interviewsMP4, MOV and other video, audio extracted automatically
90+languages, detected per recording. Every Indian script, and the switches between them.
हिन्दी
Hindi
বাংলা
Bengali
मराठी
Marathi
தமிழ்
Tamil
తెలుగు
Telugu
ಕನ್ನಡ
Kannada
മലയാളം
Malayalam
ગુજરાતી
Gujarati
ਪੰਜਾਬੀ
Punjabi
ଓଡ଼ିଆ
Odia
اردو
Urdu
En
English
Respondents who switch between English and their mother tongue mid-sentence are transcribed as they spoke.

Published numbers, and every line checkable.

Word accuracy by language on published speech-to-text benchmarks, for the languages our clients use most.

95%+word accuracy
English, Kannada, Malayalam and 32 other languages
90–95%word accuracy
Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Odia and 14 others
80–90%word accuracy
Punjabi, Urdu, Assamese and 15 others
Word accuracy shown as 100 minus the maximum published word error rate for each tier. Real-world accuracy varies with audio quality.

Why tiers, not one number

A single accuracy figure is usually a human-reviewed English tier. Field recordings in India are noisier and switch languages mid-sentence, so we show the published figure for your language and let you verify it.

Click any line and the recording plays from that second. A researcher can check a passage in the time it takes to read it, and correct it in place.

See it on your own audio

How it compares with a transcription service.

Typical figures from published price lists of transcription vendors serving market research, converted to rupees per audio minute.

What you getAI transcription vendorHuman transcription vendorInquiSight AI-Transcriber
Price per audio minuteAbout INR 20About INR 50INR 10, or INR 8 on Growth
Turnaround1 business day1 to 3 business daysWithin the hour
English translationPriced separately, per wordPriced separately, per wordIncluded, beside the original
TimecodesPer paragraph, on requestOn requestEvery turn
Speaker labelsYesYesYes, editable
Edit in place, audio one click awayDownload and edit offlineDownload and edit offlineYes
AnalysisSeparate serviceNoOptional AI-Analyst, INR 25 per minute
Clip behind every findingNoNoYes

Vendor figures are typical published rates for AI and human transcription tiers and standard turnaround, as of September 2026. Your quotes may differ.

Billed per audio minute. Bundles valid for a year.

Core
From 1,000 minutes
10/ min
Transcription and translation
  • Timecoded, speaker-labelled transcripts
  • English beside the original
  • Word and PDF downloads
  • Within the hour
Book a demo
Recommended
Growth
From 5,000 minutes
8/ min
Transcription and translation
  • Everything in Core
  • Priority queue
  • Shared team workspaces
  • Within the hour
Book a demo
Enterprise
From 20,000 minutes
Custom
Transcription and translation
  • Everything in Growth
  • Volume rate and invoicing
  • Team onboarding
  • Dedicated support
Talk to us
Core
From 1,000 minutes
25/ min
Transcription, translation and analysis
  • Everything in Transcription
  • Question, section and executive findings
  • Clip behind every quote
  • Within the hour
Book a demo
Recommended
Growth
From 5,000 minutes
20/ min
Transcription, translation and analysis
  • Everything in Core
  • Priority queue
  • Ask across every project
  • Shared team workspaces
Book a demo
Enterprise
From 20,000 minutes
Custom
Transcription, translation and analysis
  • Everything in Growth
  • Volume rate and invoicing
  • Team onboarding
  • Dedicated support
Talk to us
A minute is one minute of recording, audio or video, rounded up per file.
Valid twelve months, across any number of projects.
Documents you already have are added at no charge.

Questions research teams ask.

How much does market research transcription cost with InquiSight?

INR 10 per audio minute for transcription and English translation together, in bundles from 1,000 minutes. INR 8 per minute from 5,000 minutes. Adding the AI-Analyst, which writes the findings, is INR 25 per minute on Core and INR 20 on Growth. Minutes are valid for twelve months.

How fast is the turnaround?

Most recordings come back within the hour of upload, transcript and translation together. Analysis, when you add it, is written in the same window. There is no rush fee because there is no slow option.

Which languages do you transcribe and translate?

90 or more languages, detected per recording. That covers every major Indian language, including Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Punjabi, Odia and Urdu. Respondents who switch between English and their mother tongue mid-sentence are transcribed exactly as they spoke, then translated to English beside the original.

How accurate is AI transcription for Hindi and other Indian languages?

On published benchmarks, English, Kannada and Malayalam sit at 95 percent word accuracy or better, and Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati and Odia between 90 and 95 percent. Every turn is timecoded, so a researcher can click any line, hear the recording from that second, and correct it in place. Corrections flow into every download.

Can you handle focus groups and noisy field recordings?

Yes. Up to 32 speakers are labelled per recording, cross-talk is separated by speaker change, and long ethnographic or in-home recordings are accepted at any length. Accuracy falls with audio quality, which is why the timecode-to-audio link matters.

What formats can I upload?

Audio in MP3, M4A, WAV, FLAC, OGG, AAC and more. Video in MP4, MOV, AVI, MKV and WebM, with the audio extracted automatically. Existing transcripts as VTT, SRT, DOCX, PDF or TXT, which are translated and analysed at no charge within a bundle. Up to 100 files per upload.

Do I get the transcript in the original language or in English?

Both. The original-language transcript is kept and never overwritten. The English translation sits beside it, turn by turn. Downloads are available in Word or PDF as original, English, or both.

Is our respondent data confidential?

Recordings and transcripts are visible only to the people you add to the project. Each upload is confirmed by the researcher as having the rights and consent required to process it. Source files stay private to your collaborators.

Private to your project. Traceable to the second.

Private by default

Visible only to the people you add to the project.

Consent on record

Each upload is confirmed as having the rights and consent to process it.

Never overwritten

Edits and translations sit beside the source text, never over it.

Clip on every line

Every line the AI-Analyst writes carries the moment it came from.

Bring a study you have already run.

Send the recordings from a finished project. Compare our transcripts and findings with the ones your team wrote.

Also on the platform: AI-moderated video interviews with recruited participants.

Talk to us
Raunak Kochar
Founder, InquiSight