India-first AI qualitative research

From brief to decision-ready insight in hours, not weeks

InquiSight runs AI-moderated video interviews with real Indian consumers — and turns them into evidence-backed synthesis your team can act on in 24–72 hours.

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24–72h delivery ~70% lower cost than agencies Interviews in 30+ languages INR 0 retainer
Our collaborator network includes people with experience at
The problem

Your research process is working against your decisions

The decision won't wait for the research. So most teams either skip the research — or make the call on instinct and hope.

01

Traditional agencies take 4–8 weeks

By the time insights land, the campaign has launched, the product decision was made, and the moment has passed.
02

Research is too painful to commission

Briefing, vendor selection, recruitment, moderation, analysis — most teams skip research entirely and go with gut feel.
03

Big decisions made on thin data

An INR 2Cr campaign brief or a product reformulation decided on 3 customer calls and a WhatsApp survey.
How it works

Brief to insight in three steps

Step 01 Under 1 hour

Set up the study

Share your research objective, source documents, audience, and stimulus. InquiSight generates or refines discussion guides, screeners, questions, sections, and stimulus flows automatically.

Step 02 24–36 hours

AI moderates the interviews

AI-led interviews run with adaptive probing, audio and video capture, transcription, and recovery workflows. Bring your own panel or ask InquiSight to recruit participants.

Step 03 Hours, not weeks

Get decision-ready synthesis

Executive summaries, strategic findings, question-by-question synthesis, cohort comparison, and video-backed evidence your team can actually use.

Wondering what a study would cost? Estimate it with the pricing calculator →

The platform

Everything between the brief and the boardroom, in one place

Guide & screener generation

Turn a research objective and source documents into discussion guides, screeners, and stimulus flows in minutes — then refine with full control.

Adaptive AI moderation

Interviews that probe like a trained moderator — following up on hesitation, contradiction, and half-answers instead of reading a script.

Video-backed evidence

Every finding links to the exact interview moment. Stakeholders see and hear the consumer, not a summary of a summary.

Respondent explorer

Drill into any participant's full journey — transcript, video, per-question responses, and the themes they contributed to.

Cohort comparison

Compare how metros vs. Tier 2, loyalists vs. switchers, or any segments you define respond to the same questions — side by side.

AI Studio

Ask your research anything, after the study ends. A searchable intelligence layer over every interview you've ever run.

Use cases

What teams run on InquiSight

Product & marketing

Concept testing

Put pack designs, ad routes, and product ideas in front of real consumers before you commit the budget.

Explore → Strategy

Pricing research

Understand price anchors, willingness to pay, and pack-price architecture across segments and cities.

Explore → D2C & startups

D2C consumer research

Agency-grade qualitative research at a cadence and cost that works for early-stage brands.

Explore → VC & consulting

Investor diligence

Hear real consumers before the term sheet — category behaviour, brand love, and switching risk.

Explore →
Trusted by

Brands and investors who move fast

The speed of insight delivery and structured outputs significantly reduced our turnaround time compared to traditional research workflows.

VC
Partner
Leading consumer VC in India

The biggest benefit for us has been the reduced friction in using consumer research as a tool in our arsenal. Classic case of supply creating its own demand.

BM
Brand Manager
INR 1000 Cr. Indian brand

The AI moderation was surprisingly sharp. We got real probing, not surface answers. The turnaround was faster than any agency we've worked with.

SL
Strategy Lead
Mexican F&B brand

For early-stage FMCG brands, proper qualitative research felt out of reach. InquiSight changed that — the quality matched what we expected from a top agency.

FD
Founder
Emerging FMCG brand
Listed on Insight Platforms — Global Research Technology Directory
Latest guide

Concept testing questions for marketers and researchers

A practical guide by Sneh Kukreti on protecting spontaneous reactions, avoiding leading prompts, and probing what consumers actually mean.

Concept testing Consumer interviews Qualitative research
Read the guide
Get started

Run your next study this week, not next quarter

Special pricing for early-stage brands — we grow with you. Every study is scoped individually, with no retainer.

Book a demo See pricing