Platform | InquiSight - AI Qualitative Research, End to End

Stage 01

Study setup, generated from your brief

Share your research objective, source documents, target audience, and stimulus. InquiSight drafts the entire study structure — and you keep full control to refine every question before fieldwork starts.

Under 1 hour

Discussion guide generation

Structured guides built from your objective using frameworks like Laddering and 5 Whys — not generic question lists.

Screeners & sections

Screening criteria, sections, and question flows generated together, so recruitment and moderation stay aligned.

Stimulus flows

Upload pack designs, ad routes, concepts, or pricing stimuli and sequence exactly when each participant sees them.

Full editorial control

Every generated element is editable. Refine wording, reorder sections, or start from your own guide instead.

Stage 02

AI-moderated interviews that actually probe

Interviews run over video with an AI moderator that listens, adapts, and follows up on hesitation, contradiction, and half-answers — instead of reading a script. Bring your own panel, or ask InquiSight to recruit.

24–36 hours of fieldwork

Adaptive probing

Contextual follow-ups generated live on every response, the way a trained moderator digs beneath the first answer.

30+ languages

Multilingual execution with translation built into the workflow — talk to consumers in the language they think in.

Audio & video capture

Every interview is recorded and transcribed in full, so evidence is never reduced to a moderator's notes.

Recovery workflows

Dropped connections and interrupted sessions resume where they left off — fieldwork doesn't lose participants to logistics.

Stage 03

Watch themes form while fieldwork runs

You don't wait for a debrief. A live dashboard shows thematic analysis forming in real time as interviews complete — so you can spot a surprise on day one, not week six.

Real time

Live thematic dashboard

Themes, prevalence, and emerging patterns update as each interview lands.

Per-response insight extraction

Every answer is coded as it arrives, building the evidence base interview by interview.

Stage 04

Synthesis your leadership can act on

The output isn't a transcript dump — it's a decision document. Executive summaries and strategic findings up top, with every claim linked to the exact interview moment that supports it.

Hours, not weeks

Executive summary & strategic findings

The "so what" first — findings framed for the decision you're making, not a topline of everything said.

Question-by-question synthesis

Drill into any question to see the full spread of responses, quantified where the data supports it.

Respondent explorer

Any participant's full journey — video, transcript, per-question responses, and the themes they contributed to.

Cohort comparison

Define cohorts — metros vs. Tier 2, loyalists vs. switchers — and compare how each answered the same questions.

Video-backed evidence

Every insight links to exact timestamps. Stakeholders hear the consumer, not a summary of a summary.

Stimulus section analysis

Asset-by-asset performance for concept and pack tests — which route won, with whom, and why.

Stage 05

AI Studio: ask your research anything, forever

Studies don't expire when the report ships. Every interview you've ever run becomes a searchable intelligence layer — ask a new question next quarter and get answers grounded in your own data, cited to source.

Always on

Custom queries

Ask follow-up questions across one study or your whole research history, in plain language.

Cited answers

Every answer traces back to specific respondents and interview moments — no unsourced synthesis.

Everything between the brief and the boardroom, in one place